GP on Demand
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HOUSING OPERATORS

GP on Demand: Supporting Tenant Wellbeing at Scale

For housing operators ; whether build-to-rent, social housing, student accommodation or co-living ; tenant health and wellbeing is increasingly central to the proposition. GP on Demand gives every tenant 24/7 access to a UK-qualified GP, supporting wellbeing, reducing pressure on local NHS services and strengthening your duty of care.

KEY BENEFITS

Eight reasons to partner with GP on Demand

TENANT WELLBEING SUPPORT

Healthcare access for every tenant, from day one

Providing GP access as part of the tenancy gives residents immediate, reliable healthcare support ; removing the barriers that often prevent people from seeking timely medical advice.

  • 24/7, 365-day access to UK-qualified GPs by telephone or video consultation
  • Available from the moment a tenancy begins ; no registration delays
  • Covers the whole household, not just the named tenant
  • Removes the need to register with a local GP practice immediately upon moving in
  • Particularly valuable for tenants who move frequently and lose continuity of NHS care
  • Supports mental health with access to GP-led mental health consultations

DUTY OF CARE

Demonstrate a genuine commitment to resident welfare

Housing operators have an increasing duty of care to their residents. GP access is a tangible, meaningful way to demonstrate that commitment ; and to evidence it.

  • Demonstrates a proactive approach to resident health and wellbeing
  • Supports compliance with evolving housing welfare standards and expectations
  • Provides a documented, accessible healthcare pathway for all residents
  • Particularly important for vulnerable tenant groups including elderly residents and those with long-term conditions
  • Helps operators evidence their wellbeing provision to regulators and stakeholders

REDUCED PRESSURE ON LOCAL NHS SERVICES

Help your residents ; and your local community

By providing residents with immediate access to GP advice, housing operators can help reduce unnecessary demand on already-stretched local NHS GP practices and A&E departments.

  • Approximately 70% of consultations can be resolved remotely without an in-person visit
  • Reduces unnecessary attendance at local GP practices and walk-in centres
  • Helps prevent minor health concerns from escalating into more serious conditions
  • Supports positive relationships with local NHS commissioners and health authorities
  • Demonstrates corporate social responsibility in the communities where you operate

COMPETITIVE DIFFERENTIATION

Stand out in a competitive rental market

GP access is a premium wellbeing benefit that most housing operators do not yet offer ; giving early movers a clear advantage in attracting and retaining quality tenants.

  • Differentiates your properties from competitors in the same market
  • Provides a clear, tangible wellbeing benefit that prospective tenants value
  • Supports premium rental positioning and justifies higher rental yields
  • Particularly attractive to families, older tenants and health-conscious renters
  • Strengthens your brand reputation as a responsible, caring housing operator

TENANT RETENTION

Reduce void periods with a benefit tenants value

Tenants who feel genuinely supported are more likely to renew their tenancy ; reducing void periods, re-letting costs and the operational burden of frequent tenant turnover.

  • Tenants who feel cared for are more likely to renew their tenancy
  • Reduces void periods and the associated costs of re-letting
  • Supports positive tenant reviews and word-of-mouth referrals
  • Builds a reputation as a landlord or operator that genuinely looks after its residents
  • Particularly effective in competitive rental markets where tenants have choice

MENTAL HEALTH SUPPORT

Address the growing mental health challenge in housing

Mental health is an increasing concern for housing operators. GP on Demand provides residents with immediate access to GP-led mental health support ; a critical component of any comprehensive wellbeing strategy.

  • Immediate access to GP-led mental health consultations for all residents
  • Supports residents experiencing stress, anxiety, depression and other mental health concerns
  • Provides a safe, confidential channel for residents to seek help
  • Reduces the risk of mental health crises escalating due to lack of timely support
  • Supports housing operators in meeting their mental health duty of care obligations

SIMPLE IMPLEMENTATION

Easy to deploy across your entire portfolio

GP on Demand is designed to be deployed quickly and easily across housing portfolios of any size, with full onboarding support and no operational overhead for your team.

  • Simple tenant registration and onboarding process
  • Can be integrated into existing tenant welcome packs and onboarding communications
  • Scalable across portfolios of any size ; from single developments to national operators
  • Available as a co-branded or white-labelled service under your brand
  • Dedicated account management and support provided throughout

COMMERCIAL OPPORTUNITY

A wellbeing benefit that pays for itself

GP on Demand can be included in the tenancy package at a price point that generates meaningful recurring revenue ; or absorbed as a cost that demonstrably reduces void periods and improves tenant retention.

  • Can be included in the tenancy fee or service charge as a wellbeing benefit
  • Revenue share available for operators who include the benefit in their proposition
  • No operational or clinical overhead ; GP on Demand manages everything
  • Reduced void periods and improved tenant retention deliver measurable commercial returns
  • Fast to launch ; from agreement to live service in as little as two weeks

STRATEGIC BENEFITS FOR HOUSING OPERATORS

The commercial case for embedding GP on Demand

Together, these benefits create a compelling commercial case for housing operators looking to improve tenant wellbeing, reduce void periods and strengthen their market position.

Improve Tenant Wellbeing

Providing immediate access to GP advice supports the physical and mental health of all residents ; reducing the risk of health concerns escalating and improving overall quality of life.

Reduce Void Periods

Tenants who feel genuinely supported are more likely to renew their tenancy. Reducing void periods and re-letting costs delivers a direct and measurable commercial return.

Strengthen Duty of Care

GP access is a tangible, evidenced way to demonstrate a genuine commitment to resident welfare ; supporting compliance with evolving housing welfare standards and stakeholder expectations.

Differentiate Your Properties

Most housing operators do not yet offer GP access. Early movers gain a clear competitive advantage in attracting quality tenants and justifying premium rental positioning.

Support Mental Health

Immediate access to GP-led mental health support addresses a growing challenge in housing ; reducing the risk of crises and demonstrating a proactive approach to resident mental wellbeing.

Reduce NHS Pressure

By providing residents with immediate GP access, housing operators help reduce unnecessary demand on local NHS services ; supporting positive relationships with local health authorities.

Enhance Brand Reputation

A housing operator that includes GP access in its tenancy proposition builds a strong reputation as a responsible, caring landlord ; supporting positive reviews and word-of-mouth referrals.

Generate Recurring Revenue

GP on Demand can be priced as part of the tenancy fee or service charge, generating a recurring revenue stream with no operational overhead for your team.

GET IN TOUCH

Ready to explore a housing partnership?

We'd love to discuss how GP on Demand can support your tenants and strengthen your housing proposition. Fill in the form and we'll be in touch within one working day.

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